The below link is in English.
米国人の歴史学教授による原稿（Postwar Japan’s National Salvation 戦後日本の国家救済手段 (2011) | Sheldon Garon @JapanFocus）から（絞りましたがまだ長文です）一部のみ抜粋しましたので、以下貼っておきます。
… Officials relentlessly communicated how small savings would fuel economic growth based on exports. No one did this as poignantly as Vice Minister of Finance Ikeda Hayato in a savings-promotion speech to the citizens of Hiroshima in 1947. A native of that unfortunate city, Ikeda alluded to the recent atomic bombing and praised residents for extraordinary efforts at rebuilding. Yet without wasting more words on the human toll, he explained that recovery would come about only if every Japanese engaged in “diligence and vigorous efforts” and submitted to “lives of austerity.” The key to achieving a higher standard of living in the future lay in increasing exports of manufactured goods. To spur exports, Ikeda elaborated, people must save all of their unspent income, which the government and banks would then invest in industry. Standing in Hiroshima, a city that had endured more than its share of suffering from the last bout of mobilization, the vice minister veered toward the melodramatic. Only by continued austerity, he warned, “will our country exist in the future.” Ikeda has gone down in history for his later role as the prime minister whose Income Doubling Plan of 1960 would stimulate household spending. But back in 1947, he was no champion of consumption as the engine of Japanese recovery. …
Far from encouraging domestic spending, Washington expected Japanese to pull themselves up by the bootstraps — that is, by saving and sacrifice. Americans commonly overestimate our generosity toward occupied Japan. In 2003 during the early months of the U.S.-led occupation of Iraq, Senator…remarked: “After World War II we built schools and roads and hospitals in Japan and in Germany when we did not have those things in Tennessee.” Stirring words, but not exactly true. In Western Europe, yes, the United States financed the Marshall Plan in the late 1940s and 1950s. The plan aimed in part to create mass consumer markets based on the postwar American formula of consumer-driven growth. However much Americans would like to believe otherwise, the United States never offered the Marshall Plan to Japan. Washington pushed the Japanese to tighten their belts not only to finance recovery and fight inflation, but also to pay the huge costs of housing and supplying occupation forces. Although the Americans provided emergency food relief, U.S. aid totaled less than half of what the Japanese government was compelled to pay to maintain the occupation. The Japanese people, according to Under Secretary of the Army William Draper in 1948, “will have to work hard and long, with comparatively little recompense for many years to come.” Joseph Dodge, the banker whose U.S. mission in 1949 forced the adoption of harsh austerity measures, called upon the Japanese government to hold the standard of living to levels prevailing before the early 1930s. The American taxpayer, Dodge insisted, would not maintain the Japanese people; they must themselves “accumulate capital by producing more cheaply and by saving and economizing.” …
Once again, Japanese bureaucrats expressed their greatest admiration for postwar Britain’s National Savings Movement. Let us return to Vice Minister Ikeda’s memorable speech in Hiroshima in 1947. The British won the war, he informed the audience, yet they “have not chosen the easy path.” In the postwar era,
they have rationed even bread, which had been freely sold in wartime. The British people … have persevered, wearing extremely old and shabby clothes, and eating small meals. Why must the victorious British maintain harsh lives of austerity? The answer, without a doubt, is that the money and material saved by lives of austerity can be applied, in full, to economic recovery…. In the near future, free trade will be re-established in the world. These people are in a hurry to establish a favorable position that allows them to strut upon the stage of global economic competition.
… The postwar campaigns continued to rely on the national savings associations, though phrased in the oxymorons of the New Japan. Increasing savings was “not simply a matter of voluntary saving by the individual,” explained the Ministry of Finance, but “fundamentally re- quires cultivation within democratic savings associations based on mutual, collective encouragement.” Although Japanese could no longer be compelled to join savings associations as of 1947, prefectural officials were nonetheless ordered to organize or revive savings associations rapidly, for the Ministry of Finance desired “total participation by the entire nation.” By 1949 there were eighty thousand national savings associations enrolling ten million members.
Achieving “Economic Independence”
… Although SCAP officials generally supported the National Salvation drives, the campaigns faced their first American challenge in September 1949. A U.S. mission headed by Professor Carl Shoup advised the Japanese government to check inflation primarily by tax collection, rather than voluntary saving. Concerned about widespread tax evasion, the Shoup report recommended abolition of unregistered deposits. Savings-promotion officials look back upon this period as their darkest hour. U.S. pressure closed down the National Salvation campaigns in late 1949.
… On April 15, 1952, just days after the occupation ended, officials unveiled the Central Council for Savings Promotion. This would be a permanent organization on the order of Britain’s National Savings Committee. Although the Central Council’s name (chochiku zōkyō) was officially translated as “Savings Promotion,” most Japanese would have rendered it as the Central Council to Increase Savings. According to its charter, the Central Council served “as the nucleus of nongovernmental savings promotion,” working to “enlighten public opinion on behalf of increasing savings.” Despite some changes in mission, the renamed organization is still active today.
Japan’s savings promoters lost no time signaling that the Allied occupation was over. New posters resurrected the nationalist symbols of the prewar savings campaigns. Fearing the revival of ultranationalism, SCAP censors had banned images of Mt. Fuji in films and other media. Yet with the end of the occupation in sight, Mt. Fuji reappeared in postal savings posters. Superimposed on Japan’s majestic mount was a dove with a halo. Another previously taboo symbol, the rising-sun flag, resurfaced in Central Council posters over the next half-decade. Japanese were now exhorted to save to build an economically prosperous nation, not a militarized great power. But as before, they were to do so for the sake of the nation. The ends had changed since wartime, while the means — the intrusive savings campaigns — survived defeat and occupation with barely a scratch.
… The postal savings system operated more like a well-oiled political machine than a financial institution. Clerks tenaciously urged customers to open accounts, receiving bonuses for each new account. The most ardent champions of postal savings have been the thousands of “commissioned postmasters,” local notables who run smaller post offices and exert considerable influence in their communities. When central bureaucrats revived nationwide savings campaigns in 1952, they immediately organized the commissioned postmasters into a “Promotion League” to advance the drives at the grass roots. This was another repudiation of the U.S. occupiers who had previously dissolved the old postmasters’ association as an undemocratic relic of Imperial Japan. Recognizing the postmasters’ ability to mobilize voters, the Liberal Democratic Party allied closely with the postmasters and significantly expanded postal savings. In power with one short break from 1955 to 2009, LDP governments created thousands of new “special post offices” headed by commissioned postmasters. The postal savings lobby rallied the public itself. In 1970 the government established the first of several Postal Savings Halls to promote “a better understanding of Postal Savings” and enhance its image. Any postal depositor might use the low-cost facilities, which included hotel rooms, swimming pools, and even wedding halls and planetariums. The Postal Savings Halls became a huge hit, boasting fifty million guests from 1972 to 1983 and plenty of new cheerleaders. Postal savings’ self-promoting efforts are only half of the story. The Japanese state as a whole retained a direct stake in boosting postal savings because of its importance to public finance. The Ministry of Finance’s Deposit Bureau had managed the vast pool of postal savings since 1885. Despite U.S. attempts to weaken the bureaucracy’s control, the Ministry of Finance emerged from the occupation with expanded powers over the investment of postal savings. Postal deposits remained at the core of the ministry’s Trust Fund Bureau, successor to the Deposit Bureau. Along with postal life insurance funds, the Trust Fund monies in turn flowed into the new Fiscal Investment and Loan Plan established in 1952. …
… Still, would the Japanese have saved as much? The wealth of qualitative evidence suggests that savings-promotion efforts reached deeply into society to continue shaping Japan’s culture of thrift. When they proclaimed the postwar campaigns would be “democratic,” the bureaucrats were right about one thing. Across the ideological spectrum, the cause of increasing savings enjoyed remarkably high levels of support from political parties, popular organizations, and ordinary Japanese. As in contemporary Europe, much of the Left vocally backed the twin missions of restraining consumption and augmenting national savings. In October 1946 Japan’s Socialist Party joined four centrist and conservative parties to call upon the government to mount postwar savings campaigns to stabilize the yen and fight inflation. Significantly, several Socialist leaders had been prewar Protestant reformers who worked with the imperial state to inculcate habits of thrift in the populace. In the postwar years, too, the government subsidized Christian organizations to assist in the campaigns. The Ministry of Finance employed the famous Christian socialist reformer Kagawa Toyohiko to lecture savings-promotion officers.
… Along with much of the labor movement, the Socialist Party embraced austerity and national saving as beneficial to the working class and the Japanese people as a whole. No less than the economic bureaucrats, Socialists were shocked by the nation’s early postwar hyperinflation, and they favored soaking up purchasing power. While labor unions in contemporary America favored mass consumption as good for employment, the Japanese Left — like European counterparts — regarded saving as the best means of generating jobs; the people’s surplus would be channeled into investment in production. Although they criticized conservative governments on other issues, several prominent Marxian economists cooperated with the bureaucracy to promote saving. Minobe Ryōkichi, the progressive economist and future governor of Tokyo wrote Ministry of Education–approved textbooks that instructed students in the importance of saving. Household savings not only benefited one’s family, but also “becomes the capital for industry and the public good, and they function as the driving force in the national economy and the development of social life.” Though a socialist, Minobe subscribed to a strikingly middle-class view of the housewife’s duty to “rationalize consumption.” In “our families,” he noted, “the mother or older sister keeps a household account book. . . . Those who do this well have relatively rich consumer lives even if their income is relatively low.”
… Building on wartime developments, Japanese women became even more central to encouraging saving and rationalizing consumption. Postwar officials relied on local women’s associations to run the national savings associations — so much so that savings associations became known as “mothers’ banks.” Savings associations also formed around the women’s auxiliary of agricultural cooperatives. Found in most villages and urban neighborhoods, women’s associations in the 1950s worked hard to shape the savings habits of the community. Take the case of the award-winning “women’s association/egg savings association” in one rural town in Miyagi prefecture. Every Saturday the group’s lieutenants fanned out to visit members’ homes and gather eggs. On Sunday a wholesaler bought the eggs, and on Monday the association head deposited a share of the proceeds in each member’s savings account. In 1952 local women’s organizations, with support from the state, coalesced into the National Federation of Regional Women’s Organizations (Zen Chifuren). Claiming some 7.8 million members at its peak in the early 1960s, the federation provided the foot soldiers in the savings campaigns of the next several decades.
… Pressure on women to keep household account books came from many quarters. The increasingly popular housewives’ magazines, notably Shufu no tomo and Fujin no tomo, continued their prewar drive to encourage financial management, publishing annual account books. Just as important were coordinated efforts by the state and various women’s organizations. As she had done before and during the war, Fujin no tomo’s Hani Motoko frequently assisted the postwar savings campaigns. Comprised of loyal readers at the grass roots, her “friends’ societies” received generous state subsidies to spread the use of account books among other women. Government agencies began publishing their own household account books in 1947, and the Central Council for Savings Promotion and its successors issued countless copies of their “Household Account Book for the Bright Life” from 1952 to 2001.The mammoth National Federation of Regional Women’s Organizations and other women’s groups helped distribute the official account books. Calling it the organization’s “best seller,” the Central Council annually issued two million free account books by the mid-1990s, while women’s magazines and other commercial publishers sold an additional seven million ledgers.
Striking a “Balance” between Consumption and Saving
… From these material changes followed a cultural transformation of sorts. After decades of devaluing consumption, state agencies began encouraging spending on consumer durables. In 1960 the government of Ikeda Hayato — the former finance bureaucrat who once urged the citizens of Hiroshima to save all they could — announced a plan to double national and per capita income by the end of the decade. Gone, it seemed, were the traditional values of diligence and thrift. Now “consumption is the virtue,” proclaimed the media. Inspired by the successful creation of consumer demand in the United States, some Japanese business leaders during the 1950s envisioned the production of “American-style middle-class society” as crucial to the nation’s prosperity, writes Simon Partner. Even more than exports, the steady expansion of domestic consumption drove Japan’s high economic growth from 1955 to the mid-1970.
… Japan’s new consumption resembled “consumer revolutions” in Western Europe at the time. In none of these cases do we see Europeans or Japanese catching up to Americans in levels and patterns of consumption. In 1960 Japanese households still devoted 38 percent of consumption to food and only 10 percent to housing and home-related expenditures. Similarly in West Germany and France, respectively, food accounted for fully 43 percent and 46 percent, and housing for merely 18 percent and 11 percent. In contrast, Americans spent only 32 percent on food and an incomparable 29 percent on housing, including furniture and household goods. For most Japanese and Europeans, consumption continued to be something that had to be “rationalized” within limited budgets.
… In Japan during the 1960s, many economists warned of the perils of “unbalanced” consumption. The catchphrase “consumption is the virtue” should by no means be taken as a repudiation of the importance of saving, argued Koizumi Akira; Japan’s high growth could only be sustained by the new investment generated by greater saving. To Usami Jun, governor of the Bank of Japan, “The difference between a civilized country and a backward country is whether it accumulates capital in large or small amounts.” Rather than spend freely, the people “should endeavor to live rationally and save to increase the wealth of Japan as a whole.”
… Japanese opinion reflected global trends of ecological awareness. In Europe and to a lesser extent in the United States, environmental movements arose to demand energy conservation and sustainable development. Established in 1979, West Germany’s Green Party became mainstream enough to enter the governing coalition two decades later. In his polemic Small Is Beautiful (1973), British economist E. F. Schumacher articulated the new agenda of seeking the “maximum amount of well-being with the minimum of consumption.” Although European environmentalists did not espouse older notions of thrift, their conservationism and condemnation of “overconsumption” reinforced propensities to save. In practice, stringent recycling laws in Europe and Japan curbed the previous “throwaway” ethos while discouraging consumers from buying new products on the American scale. …
The American Other
Japan quickly recovered from the Oil Shock and resumed its rise as the world’s second largest economy. Leaders felt more convinced than ever of the virtues of Japan’s energetic promotion of saving. The 1980s were a time when Japanese savings behavior took center stage as an international issue as well. The nation’s savings-promotion program evolved from an exemplar for developing countries into a model for the world’s largest economy. It was a giddy moment in Tokyo. High savings had tamped down inflation and provided the cheap capital for industrial expansion, Japanese officials boasted. Meanwhile in the United States, “sluggish savings and investment” constrained productivity increases and accelerated inflation. America’s troubles left Japanese “convinced that maintaining a steady savings attitude in our household economy “would surely contribute to price stability, improved productivity, and higher living standards.
Plenty of Americans also took note of Japan’s high household saving rate of about 20 percent. Revised data now calculates the U.S. saving rate at nearly 9 percent in 1979, although Americans at the time believed it to be around 4 percent. Malaise about perceived decline at home prompted the publication of a slew of books on the “Japanese Model,” notably Japan as Number One: Lessons for America. Americans, noted the world-famous economist Paul Samuelson, “envy the Japanese for their ingenuity, drive, cleverness and thrift.” Lawrence R. Klein, winner of the 1980 Nobel Prize in Economics and a leading Keynesian, nonetheless urged the United States to go from “being a high-consumption economy to being a high-saving economy if we are to reindustrialize and improve our standard of living.” In a speech to the Japanese parliament in 1983, President Ronald Reagan lavishly praised Japanese for achieving the highest saving rates among industrialized nations. This, he argued, was because Japanese tax policies incentivized saving by exempting most interest on deposits and keeping tax burdens low.
Newly confident, Japanese came to regard thrift as a key marker of their unique “national character” and a source of superiority vis-à-vis the West. This was a big change from the early postwar years, when officials identified with European savings-promotion efforts and sometimes cast Americans as more prudent than Japanese. Journalists and politicians now spoke disparagingly of the “English disease,” in which welfare dependency led to a “diminished will to work,” and the “American disease” marked by wastefulness and laziness. In 1987 Toyama Shigeru, chairman of the Central Council for Savings Promotion, wrote a best seller extolling the enduring Japanese spirit of hard work and thrift. As for the United States, he scoffed; the Puritan ethic of thrift had collapsed. Americans’ rampant use of credit cards resulted in “excessive consumption,” and “millions of households live in debt.”
… However, Japanese leaders remained unpersuaded of the virtues of a consumption-driven economy. In publications intended for the home audience, officials and economists warned that the Maekawa Report should not alter the commitment to promoting high saving — lest Japanese lose the values that made them so successful. Before authoring the report that bore his name, Bank of Japan governor Maekawa Haruo ardently defended savings-promotion policies. High household saving enabled Japan to subdue inflation, he observed, while Americans amid double-digit inflation turned from saving money to buying more and more. Nor did the Japanese people come forward to thank the Americans for trying to improve their consumer lives. Women’s and consumer groups furiously opposed the government’s decision to abolish tax exemption for savings. One protest rally in Hibiya Park drew six thousand people. …
“From Saving to Investment”
… By the late 1990s, many Japanese acknowledged the anachronistic nature of savings-promotion mechanisms designed for a different age when saving had indeed been Japan’s “national salvation.” This past decade has witnessed some important changes. The most politically contentious has been the reform of the postal savings system. As the nation’s “lost decade” wore on, Japanese and Western critics questioned why Japan required a colossal government savings bank in an age of financial liberalization. Equally problematic, the Ministry of Finance through the Fiscal Investment and Loan Plan retained control over in- vesting the world’s largest pool of savings. Incredibly little had changed since 1885. Tied up in local projects and a great many nonperforming loans, the nation’s capital —charged critics— could be more productively invested to advance growth. Effected in 2001, the first reforms transferred responsibility for investing deposits from the Ministry of Finance to postal authorities. Nonetheless, investments largely flowed to the FILP as before. Other changes would probably never have occurred had it not been for a maverick politician known for his Elvis impersonations. Koizumi Jun’ichirō took over the doddering Liberal Democratic Party and became prime minister in 2001. He chose to make privatization of postal savings the central issue in the 2005 general election, successfully running reformers against his own party’s entrenched postal savings lobby. The new parliament enacted legislation mandating gradual privatization, beginning in 2007 and ending in 2017.
… On the other hand, postal savings’ dynamic role in encouraging saving may well persist. The newly “privatized” Japan Post Bank dwarfs the next largest bank. With more than twenty-four thousand branches, it reaches small savers as no other bank. Moreover, the postal savings system remains an aggressive marketer aiming to become a “one-stop financial shop.” For instance, post offices recently began selling investment trusts (mutual funds). Postal savings may never emerge as a truly private bank. Koizumi retired in 2006. Other leaders in the two major parties are less passionate about privatization. Some 75 to 80 percent of postal savings remains invested in government bonds. At the end of the ten-year privatization process, the Japan Post Bank will likely still function as a highly accessible postal savings system that makes it easy to save.
… For better or worse, decades of savings promotion have left their mark on the Japanese people. Over the past twenty years we have seen little of the profound cultural embrace of consumption that occurred in the United States. Japanese households cope with stagnant incomes by continuing to “rationalize” consumption. To make ends meet, they spend more on some things while cutting back on others. The postwar housewives’ culture of monitoring spending has proved remarkably resilient. Women’s magazines are still filled with stories of resourceful housewives who deal with a bad economy by adopting “economizing lifestyles.” Although the media trumpets the decline of thrift among youth, recent surveys reveal that nearly half of married women in their twenties and 43 percent of those in their thirties keep household account books. We would also err in assuming that most households no longer have savings. In 2008, Japan led the OECD countries in net household financial assets (383 percent of nominal disposal income). In net wealth (financial, real, and other assets minus liabilities), it ranked fourth behind Italy, the United Kingdom, and France, but well ahead of the United States. If the risk-averse Japanese — unlike Americans and Britons — did not partake in rising housing and equity prices since the mid-1990s, neither did their assets collapse in the real estate and financial meltdown of 2008. The dearth of consumer spending undoubtedly constrains the Japanese economy, yet the abundance of home-grown savings permits the government to finance extraordinarily high levels of national debt at low rates and independent of foreign interference in ways that Americans today might envy. …